Present day authors are marketers too. It is just the nature of the industry today. I took a class about 'Writing to Market' at the writers conference. The presenter had fascinating procedures for writing to maximize revenues. She backed up her presentation with data. Write what people want to read as shown by analytics. She earns a decent salary from her writing and it is growing each year. I felt her energy and was excited but after the class I realized that that is not the way I want to write. I will probably use some of her techniques in the future but I'm never going to write five books a year and I don't want to write to someone else's formula. It works well for her but would not work well for me. And that's okay.
I have written about this before but it's worth mentioning again. I feel like a fraud. And it's not just me. A niece recently shared a NY Times article (https://www.nytimes.com/2015/10/26/your-money/learning-to-deal-with-the-impostor-syndrome.html?_r=0) about this very topic and according to researchers, pretty much everybody feels this way at some point. They call it the 'Imposter Syndrome'. Famous writers have experienced it, a renowned marketing expert and even US presidents. The key is learning how to deal with this feeling. We can acknowledge it and cower, allowing it to stand in front of us like a club bouncer, denying us from moving forward, or we can recognize it, tell it, "You don't scare me!" ( even though it scares our pants off ) and push past it. It makes me wonder how many people with amazing potential have been frightened off by it. How many wonderful creations, thrilling inventions or new strategies have never seen the light of day becaus...
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